Maxfactor Lasting Performance Foundation - Ivory 101

The Maxfactor Lasting Performance Foundation in Ivory 101 is a liquid face makeup designed to provide reliable, all-day coverage. This foundation is formulated to resist fading, transferring, and melting, even in warm or humid conditions, making it a practical choice for daily wear. It offers buildable medium coverage that can be adjusted from natural to more full coverage depending on how much you apply, while still maintaining a lightweight feel on the skin. The finish is a natural, slightly matte look that helps reduce shine without feeling heavy or cakey. Ivory 101 is a pale, neutral shade suited for very fair skin tones with cool or neutral undertones. For best results, shake the bottle well, then apply a small amount using a damp sponge, brush, or your fingertips, starting from the center of the face and blending outward. This foundation works well on normal to combination skin types and can be paired with your preferred primer and powder for extra longevity. It’s a straightforward, dependable option for anyone seeking a long-lasting foundation that stays in place through a busy day.