Assaf has become one of the most stocked fragrance brands in Iraq, and this week's roundup (October 14–21, 2026) looks at the Assaf products shoppers are actually buying across multiple stores — from the big fragrance chains in Baghdad to smaller shops in Basra, Erbil and Mosul. All prices below are in Iraqi dinars and were checked during this week's window. The "spread" figure tells you how much the same bottle costs from one store to another — and that is where your money is won or lost.
WOMEN'S PICKS
The most widely available women's Assaf fragrance this week is
Pink Lady Assaf perfume for women Assaf Pink Lady. It is listed in 5 stores — the highest store count of any Assaf item in this list — with a best price of 60,000 IQD and a ceiling of 77,504 IQD for the same 200 ml Eau de Parfum. That is a 29.2% spread, roughly 17,500 IQD difference. An oriental blend of sweet florals with warm woody touches, it opens on bergamot, mint and berries. Given how many stores carry it, comparing two or three listings before buying is genuinely worth the two minutes.
If you are shopping for a gift rather than a single bottle,
Assaf Morning Collection Perfume for Women brings three women's scents together in 200 ml Eau de Parfum format. At 178,768 IQD from three stores it sits firmly in the luxury tier, but the value per bottle makes more sense if you are splitting it between more than one person or occasion.
MEN'S BESTSELLERS
The tobacco profile is the one Iraqi buyers keep coming back to.
Wild Count Tobaco Tobacco Men is available in 4 stores this week — the widest availability in the men's group — starting at 59,250 IQD and topping out at 74,400 IQD. Its 25.6% spread is the tightest among the men's fragrances here, which means pricing is fairly consistent and you are unlikely to lose much by buying on the spot.
The blue, fresh side of the lineup is where the gaps open up.
Arrogate Blue,
Asaf Sherlock and
Frankel Beach Afternoon by Assaf for Men - Eau de Parfum, 200 ml all start at the same 59,250 IQD across three stores each, but their ceilings differ noticeably: 79,500 IQD, 80,336 IQD and 79,500 IQD respectively. That works out to spreads of 34.2% to 35.6%. The Sherlock listing carries the highest ceiling of the men's group, so it also carries the largest potential saving if you find it at the lower end.
Two more men's options sit just above them on price.
Frankel Imagination by Assaf for Men - Eau de Parfum Intense, 200 ml and
Arrogate Addict by Assaf for Men - Eau de Parfum, 200 ml both start at 60,000 IQD, are stocked by three stores each, and both peak at 79,500 IQD — a 32.5% spread. The first leans spicy and aromatic with black tea and lavender, while the second goes bolder and more direct for daily wear.
UNISEX AND LUXURY TIER
For shared use or a statement purchase,
Aura Pegasus Collection is the priciest per-unit option that still appears in three stores. It ranges from 125,000 to 160,000 IQD, a 28.0% spread. It is marketed as unisex, balancing an oriental character with bergamot and white musk. At this price bracket the store really matters — the difference between the cheapest and most expensive listing is 35,000 IQD, enough to fund a second fragrance.
BUDGET ENTRY POINT
If you want to try Assaf without committing to a 200 ml bottle,
Troe Trof Enable For Men perfume is the cheapest total here: 100 ml at a best price of 39,750 IQD. Be careful though — it has the widest spread in the entire roundup at 49.9%, with the same bottle listed as high as 59,600 IQD. It is also the least available, showing up in only 2 stores. If you spot it near the lower price, that is the moment to buy.
WHAT TO TAKE AWAY
Assaf pricing in Iraq is not uniform, and this week the spreads range from a comfortable 25.6% up to nearly 50% on the same product. The pattern is simple: the more stores carry a fragrance, the tighter the pricing tends to be, and the fewer stores carry it, the more you can save by shopping around. Availability matters too — a product listed in five stores is easier to find at a good price than one sitting in two. Check live listings, confirm the bottle size and concentration (most Assaf Eau de Parfums here are 200 ml), and don't assume the first shop you walk into has the best number. We refresh this list weekly, so next week's spreads may look different.