Essence has quietly turned into one of the most searched beauty brands on TajPrice, and this week (September 13–20, 2026) it is once again sitting at the top of the cosmetics lists. The German brand wins people over with one simple idea: formulas that actually work, at prices that do not hurt your wallet. The catch is that the same Essence product can cost wildly different amounts depending on where you shop. This week we tracked ten of the most popular Essence items across Iraqi stores, and the gaps are real — some products swing by more than 45% between the cheapest and the priciest shop. Here is what is trending right now, category by category, and what a fair price actually looks like.
MASCARAS: THE WATERPROOF CLUB
Waterproof mascara is Essence's strongest seller in Iraq, and that makes sense: long days, hot weather, and the need for something that simply holds. The cheapest entry this week is 
Essence I Love Extreme Volume Waterproof Mascara - Black, stocked in 7 stores and starting at 3,750 IQD. The highest price for the exact same tube is 5,500 IQD — a 46.7% spread. In plain numbers, buying from the wrong store costs you around 1,750 IQD extra for nothing. Open the comparison page before you pay.
If you want the false-lash look and you sweat through your makeup, 
Essence Lash Princess False Lash Effect Waterproof Mascara - Black is the one people keep asking about. It is available in 7 stores with a best price of 6,750 IQD — the most expensive mascara on this week's list, but also the most requested.
For a middle ground, 
Essence I Love Extreme Crazy Volume Waterproof Mascara - Black sits at 5,500 IQD across 6 stores. The good news here is price stability: the range is only 5,250 to 5,500 IQD, a 4.8% spread. You will not be punished for choosing the wrong store.
VOLUME MASCARAS FOR EVERYDAY WEAR
Not everyone needs waterproof. For daily use, 
Essence Lash Princess Volume Mascara - Black is this week's biggest trap for careless buyers: best price 4,500 IQD in 6 stores, but the top price reaches 6,750 IQD. That is a 50% spread — the widest on our list. Two minutes of comparing saves you up to 2,250 IQD.
Essence I Love Extreme Crazy Volume Mascara - Black is listed at 5,250 IQD across 6 stores with almost no variation (4.8%), while 
Essence Call Me Queen Mascara - 11.5ml comes in at 6,400 IQD in 6 stores (5.5% spread) for anyone who wants a bolder, fuller result.
If your lashes are straight and you fight to hold a curl, 
Essence Lash Princess Curl and Volume Mascara - Black at 6,500 IQD in 6 stores is the safest pick, with an unusually tight 3.8% spread — nearly the same price everywhere you look.
EYELINERS: PRECISION THAT STAYS PUT
The eyeliner category is where Essence built its reputation. 
Essence Dip Waterproof 24H Long Lasting Eyeliner - 01 Black promises up to 24 hours of wear and is available in 7 stores at a best price of 4,690 IQD, but prices climb all the way to 6,500 IQD — a 38.6% gap. For a product you replace every few months, that difference adds up over a year.
For a fast, controlled line, 
Essence Waterproof Eyeliner Pen - 01 Black at 5,500 IQD in 6 stores has a much calmer 18.2% spread. Still worth comparing, but far less risky.
LIPS: THE CHEAPEST PICK OF THE WEEK
If you only want one Essence item this week, 
Essence Soft and Precise Lip Pencil is the value champion: 2,500 IQD best price, available in 5 stores, with a modest 10% spread (2,500–2,750 IQD). It is pigmented, smooth, and one of the easiest ways to test the brand before committing to a full routine.
WHAT THIS WEEK TELLS US Three patterns stood out. First, availability is strong — most popular Essence products are stocked in 6 to 7 stores, so you almost always have a choice. Second, the widest price gaps are in mascaras (up to 50%), not in eyeliners or lip pencils. Third, stability matters: items like the curl mascara and the crazy volume mascara cost nearly the same everywhere, so you can buy them without checking twice. For everything else, compare first and buy once.
One practical note: waterproof formulas need an oil-based or dual-phase remover, otherwise you will rub your lashes too hard and lose more than you keep. And IQD prices move with stock levels, so the cheapest option today may not be the cheapest next week — this list is based on data collected between September 13 and 20, 2026.