Tous is one of those Spanish brands Iraqi shoppers have kept close for years. The house started in 1920 as a jewellery maker, and its little bear logo now appears on dressing tables as often as it does on bracelets. The fragrances follow the same logic as the jewellery: soft, wearable and elegant without shouting. Because Tous sits in the middle price range, it is also one of the easiest brands to buy well in Iraq, as long as you compare before you click.
This weekly roundup covers the ten most popular Tous fragrances in Iraqi stores, across women's, men's and lighter daytime scents. Two facts stand out this week. First, every product on the list is sold by at least two stores, and seven of them by three stores, so there is always an alternative seller. Second, the gap between the cheapest and the priciest seller reaches 10.4% on the same bottle, same size, same week. In dinars that usually means 3,000 to 7,000 IQD. Paying the first price you see is the most expensive habit in fragrance shopping.
WOMEN'S FRAGRANCES
The light, everyday group
Tous H2O Eau de Toilette for Women - 100ml is the cheapest way into the brand this week, with a best price of 26,500 IQD and three stores selling it. The range runs from 26,500 to 29,001 IQD, a spread of 9.4%. It was inspired by a jewellery collection made of blue topaz and 18-carat gold, and the scent matches that picture: fresh, aquatic and easy to wear in Iraq's heat.
Your Moments EDT 50 ml comes in at 33,500 IQD at the best store, with two sellers and a range up to 37,000 IQD. That 10.4% spread is the widest on the women's list, so it is worth opening two tabs before buying. The opening is mandarin and pear, the heart is peony and jasmine, and the drydown stays soft and close to the skin, which suits university, work and daytime outings.
The floral and romantic group
Your Moments EDT 90 ml is the bigger bottle in the same line: best price 52,750 IQD across two stores, ranging up to 58,001 IQD, a 10.0% spread. Raspberry and pear give it a sweeter, fruitier start than the smaller size.
Moments Love EDT 90 ml sits at 51,000 IQD at the cheapest seller, again across two stores, with prices climbing to 56,250 IQD, a 10.3% spread. Bergamot and mandarin on top keep it bright rather than heavy, which is why it is often bought as a gift.
Floral Touch EDT 50 ml is the priciest 50 ml on this list at 55,500 IQD, with a 9.9% spread up to 61,001 IQD. It is a fresh, feminine everyday scent, but at this size it is the least economical per millilitre, so compare carefully.
Happy EDT 90 ml has a best price of 56,250 IQD, two stores, and a top price of 62,000 IQD, a 10.2% spread. Citrus-led and cheerful, it is the type of scent people reach for in the morning.
Tous In Heaven Eau de Toilette for Women - 100ml also starts at 51,000 IQD and is stocked by three stores, topping out at 56,250 IQD. Because three sellers carry it, availability is easier and you have more room to negotiate on delivery.
MEN'S FRAGRANCES
Tous In Heaven Eau de Toilette for Men - 100ml best price is 51,000 IQD across three stores, with a 10.3% spread to 56,250 IQD. Pineapple and spicy paprika in the top notes make it stand out from the usual fresh, blue-toned men's releases.
Tous Man Eau de Toilette for Men - 100ml is 54,500 IQD at the cheapest store, available in three stores and ranging up to 60,000 IQD, a 10.1% spread. Launched back in 2004, it remains the classic of the men's line and one of the most requested.
Tous 1920 The Origin Eau de Parfum for Men - 100ml is the most expensive item in this week's list at 68,750 IQD, sold in three stores and reaching 75,750 IQD, a 10.2% spread. It is an Eau de Parfum rather than a Toilette, so oil concentration is higher and it lasts longer on skin and clothes, which partly explains the price.
HOW TO READ THESE PRICES
First, concentration matters more than the number on the label. The Eau de Parfum on this list will usually outlast the Eau de Toilette options, so it is not automatically worse value than a cheaper 100 ml bottle.
Second, millilitre math helps when sizes differ. The 100 ml bottle here works out at roughly 265 IQD per millilitre at its best price, while the 50 ml bottles land between about 670 and 1,110 IQD per millilitre. Bigger bottles in the same line are almost always the better deal.
Third, the spread is real money. A 10% difference on a 60,000 IQD bottle is 6,000 IQD, the price of a decent body mist or a delivery fee on your next order. Check the top three sellers, then decide.
Finally, watch authenticity. Buy from established Iraqi stores with clear return policies, check that the box is sealed, and make sure the batch code on the bottle matches the box. Prices change weekly, so the seller that is cheapest today may not be cheapest next week.
QUICK PICKS FOR THIS WEEK
If your budget is under 30,000 IQD, the cheapest 100 ml option on this list gives you the best value per millilitre. Between 30,000 and 40,000 IQD, the smaller 50 ml floral bottle works well for daily use. Around 50,000 IQD, the men's and women's options at that price plus the 90 ml romantic scent are safe choices for gifting. And if you want the strongest, longest-lasting scent here, the Eau de Parfum is worth the extra dinars.
Prices are for the week of September 15–22, 2026 and are based on the lowest listed prices across participating Iraqi stores.