This week (July 23–30, 2026) we’re spotlighting the most popular The Balm eye makeup products available across multiple Iraqi stores. Whether you’re after a budget-friendly mascara or a versatile eyeshadow palette, the price range data shows you where to save. Let’s dive into the top picks.
1. Best Value Mascara: 
The Balm Mad Lash - Mascara – at just 14,750 IQD, this is the cheapest The Balm mascara this week. It delivers intensive volume in a rich black shade. Available at 2 stores, with prices up to 24,000 IQD – grab it at the lower end.
2. Lengthening Champion: 
Balm Mascara Cheater – 16,750 IQD best price. Designed to build length and density, this ‘Cheater’ mascara gives you a false-lash effect. Price spread is 43.3%, so check both stores.
3. Waterproof Warrior: 
The Balm Scuba Water Resistant Black Mascara – 21,750 IQD. Smudge-proof and water-resistant, perfect for hot summer days. The smallest price spread (17.7%) means you’ll pay similar prices everywhere.
4. Day-to-Night Vegan: 
The Balm Ladies Nuit Mascara Vegan - 8ml – 24,000 IQD. Vegan formula with a cone fiber brush for deep black lashes. Price range up to 35,000 IQD – a 45.8% spread, so shop smart.
5. Night‑Out Special: 
The Balm Mascara Nuit – 27,500 IQD. A gorgeous black coating that transforms your look from day to night. Only 27.3% spread, fairly stable pricing.
6. Palette Power: 
The Balm Balmasai Eyeshadow & Brow Palette – 32,500 IQD. 18 shades for eyes and brows – a complete set. Prices vary up to 48,800 IQD (50.2% spread), so compare before buying.
7. Liquid Liner Trio: 
The Balm Schwing Holiday Trio – 35,200 IQD. Three eyeliners (black, gold, blue) with a precise applicator. Spread is 52% – big difference between stores.
8. Foiled Finish: 
The Balm Foiled Again Foiled Eyeshadow Palette 12 Colors – 38,750 IQD. 12 metallic foiled shades for intense shimmer. Spread only 23.9%, relatively consistent.
9. Rockstar Palette: 
The Balm Jovi Rockstar Eyeshadow & Palette – 46,128 IQD. 12 shades that can be used wet or dry. The tightest spread this week (14.4%) – almost the same price everywhere.
10. Matte Versatility: 
The Balm Meet Matt Trimony Eyeshadow Palette – 49,500 IQD. Multi-purpose mattes for day and night. Spread just 9.9% – the most stable price of all.
Final tip: Check all stores for the products with high spread percentages – you could save up to 62% on some items. Happy shopping, Iraq!