If you're on the hunt for reliable, high-performance eye makeup, TheBalm is a brand that consistently delivers. This week (May 17–24), we’ve rounded up the most popular TheBalm eye products available across multiple stores in Iraq – from precision eyeliners to versatile eyeshadow palettes. Whether you want a sharp wing or a smoky look, here’s what’s worth adding to your kit, with the best prices we found.
Start with the iconic 
TheBalm Schwing Liquid Eyeliner. Its ultra-slim felt tip gives you total control for both thin flicks and bold lines. The best price this week is 13,480 IQD, and it’s stocked at 5 stores – the widest availability of any TheBalm eye product. If you prefer a classic pencil, 
Balm Mr. Write Pencil Dark Brown _TheBalm Eye Liner offers a rich, buildable dark brown shade, priced as low as 14,000 IQD at 3 stores (spread 14.3%, so prices are fairly consistent). For even more precision, the 
Balm Schwing black _TheBalm Eye Liner – a liquid liner with a fine felt tip – starts at just 13,000 IQD but is only found at 2 stores, so grab it quick.
Want to experiment? The limited-edition 
TheBalm Schwing Holiday Liquid Eyeliner Trio Kit gives you three shades for 19,080 IQD (spread 63.8% – shop around!). And don’t forget lashes: 
Mascara Mad Lash Black _TheBalm Mascara delivers volume and length without clumping, best price 15,250 IQD at 3 stores.
Now for shadows. The 
Balm Smoke Balm Eyeshadow _TheBalm Palette is a everyday hero for natural to dramatic looks, starting at 14,750 IQD (3 stores, spread 45.8%). If you prefer a smaller edit, 
Smoke 1 _TheBalm Palette offers curated smoky shades for 14,500 IQD (2 stores). For neutrals, the 
Nude Eyeshadow Dude _TheBalm Palette has 12 matte and shimmer shades at 32,500 IQD – a solid investment for daily wear. Its sibling, 
Nude Eyeshadow Tude _TheBalm Palette , is slightly pricier (37,250 IQD) but includes richer tones for evening looks. Finally, the single shadow 
balm Overshadows You Buy I'll Fly _TheBalm Shadow is perfect for a pop of pigment, available from 15,250 IQD at 2 stores.
Pro tip: check the price spread percentages to see if it’s worth comparing stores – a high spread (like 65% for the Schwing liner) means you can save significantly. This week, you’ll find the best deals across 3–5 stores for most items. Happy shopping!